Where can I get a measuring cup from?

With pet obesity a growing concern reducing our pets’ quality of life and life expectancy it is important to be as accurate as possible when it comes to feeding them.

Although measuring cups can be used as a guide, they offer significant daily variation between meals (on average 20% more or less food per serving*). Additionally 80% of owners overfeed when using a measuring cup* therefore we do not recommend using them.

Due to this level of inaccuracy, our recommendation is to weigh out the daily allowance of food using digital scales, this ensures your pet is receiving the correct amount of food each day. These amounts may change due to life stage, activity level or whether the animal has been neutered, therefore to maintain their ideal body condition throughout life we advise to weigh your pet regularly and adjust feeding amounts where necessary.

*AJ German et al. Imprecision when using measuring cups to weigh out extruded dry kibbled food. Journal of Animal Physiology and Animal Nutrition (2011); 3(11):368-373.